SEO Tutorials

SEO [Search Engine Optimization]

What is it?

When we type any word in the search box of any search engine for search, what happens? Search engine searches for optimum relevant answer internally to that query and make us visible few results, serially.

Now the first shown result has the top most probability to being visited by the searcher and for rest of the links, the probability decreases gradually/serially.

Now suppose, I’m an owner of a website, I want visitors to my site (as more visitors mean more opportunities). And we know the more in the top of the search result, the more probability to get visitors. So actually I wish, if Google (or Bing or Yahoo) make shows my website’s link in the top of the search result!

We are living in the real world where nothing happens without reason. So, here in this situation, to make my website’s link in the top of the results, I must to do “something”. Here this “something” is the combination of steps taken for making Google (or search engine) bound to show my website’s link in the top of the search results. Simply this is the great SEO; Search Engine Optimization.

So SEO can be defined as, the combination of steps taken to show a website’s link in the top/upper portion in the search result serial of any relevant query.

How SEO can be done?

SEO can be done in 2 ways, mainly.

1.       Working in the inner part of website [On-page SEO]

2.       Working on the related matters rather than website itself [Off-page SEO]

[On-page SEO]

Making inner materials of the website (contents/articles/materials/writings) better, key-word based, resourceful and of course unique - these are the most common ways to make On-page SEO.

[Off-page SEO]

Creating back links (keeping ours website’s link in other websites with better Page rank); making indexing, better Meta tags and selecting a better domain name – these are the common ways to make Off-page SEO.